This week we're diving deep into one of Britain's most notorious PR men - Max Clifford. Before “fake news” had a name, Max was selling it to the tabloids. He planted affairs, invented headlines, and built a £10 million empire on one simple belief - attention is more powerful than truth. From screening pornos above a Wimbledon pub to representing Frank Sinatra, Muhammad Ali and OJ Simpson, Clifford climbed as high as you can go. Until Operation Yewtree came knocking… This one's got everything. Sex, lies, tabloids, corruption and a ending you couldn't make up. This is a Depressed CEO deep dive.