We’re joined by Victor Amadeus Kenny to talk about building his vegan beard-grooming brand Captain Mustache from the ground up. Victor shares how a mix of DIY creativity, humour, and underground culture led him to create beard oils, waxes, apparel, and even novelty products like the mustache protector — turning personality into a sustainable business. We dive into branding, selling at events, travelling with products, staying independent, and how years in music, nightlife, and creative scenes shaped the way Captain Mustache exists today.